Under Armour and Steph Curry are breaking up. The move is partly about ‘discipline,’ CEO says.

9 hours ago 6

After more than a decade together, Under Armour Inc. and NBA star Stephen Curry on Thursday said they would be parting ways, as the athleisure giant moves ahead with a turnaround effort and a deeper focus on its core products.

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Under Armour and Steph Curry are breaking up. The move is partly about ‘discipline,’ CEO says.

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